Beavis and Butt-Head
Season 1
Campaign Overview
With the return Beavis and Butt-Head, one thing is for certain - they are the same idiots we knew and loved from the 90’s.
Let’s show fans that the guys are up to the exact same stuff as always - from fart-knocking and butt munching to cornholios and fire. The only thing that has changed is the world around them.
Viewing 2022 through Beavis and Butt-Head’s stupid, fresh eyes makes modern life seem that much more ridiculous. This campaign taps into that simultaneously nostalgic and current absurdity.
Key Art
One-SheetTitle
Beavis and Butt-Head
Campaign
OOH, DOOH, and A/V
Release Date
August 4, 2022
Client
Paramount+
Campaign Hooks
The Long-Awaited Return Of America’s Favorite Idiots
“Beavis and Butt-Head are back!” is the headline. It’s been over 10-years since we last saw the characters on TV and it’s time to give fans all the stupid they’ve been waiting for.
Same Stupid, Different Decade
The Paramount+ original movie, Beavis and Butt-Head Do The Universe, has well-positioned the infamous characters for modern times. The series picks up where the movie left off, but regardless of the decade, Beavis and Butt-Head are as dumb as they ever were.
Nostalgia
In today’s complicated times, the desire for nostalgia has never been greater. Let’s lean into that by bringing fans back to ‘simpler’ times, albeit with a modern-day twist.
Trailer
Length
01:24
Release Date
July 14, 2023
Client
Paramount+
On Platform
Out-of-Home
Digital Transit Liveboards (New York, NY)
Print Billboard (Los Angeles, CA)
Digital Kiosk (New York, NY)
Print Billboard (Los Angeles, CA)
Key Art Sketches
CREDITS:
MTV Entertainment Studio
Chief Marketing Officer: Amy Campbell
SVP, Brand Creative Editorial: Justin Russell
Design:
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Senior Design Director: Brandon Lori
Motion:
VP, Motion Design: Kazuomi Iwai
Motion Designer: Jesse Acevedo
A/V:
VP, Creative Director: Matt Silvestri
Creative Director: Brian Ziskind
Senior Writer/Producer: James Blood
Supervising Writer: Max Cohn
Production:
VP, Brand Creative Production: Misha Brea
Senior Supervising Producer: Trisha Novy
Producer: Alex Jacoby
Partners:
Final Illustration: Titmouse
Sketch Artist: Angus Cameron
Client:
Paramount+