Beavis and Butt-Head Do The Universe
Campaign Overview
Beavis and Butt-Head Do the Universe is a 2022 adult animated science-fiction comedy film that follows teenage delinquents, Beavis and Butt-Head, who are transported 24-years from 1998 to 2022. It is the second film based on the animated television series, Beavis and Butt-Head, after Beavis and Butt-Head Do America (1996).
The film is directed by John Rice and Albert Calleros, and written by Mike Judge, Lew Morton, Guy Maxtone-Graham, and Ian Maxtone-Graham. The film is produced by MTV Entertainment Studios and animated by Titmouse, Snipple Animation Studios, and Inspidea.
Key Art
One-SheetTitle
Beavis and Butt-Head Do The Universe
Campaign
OOH, DOOH, and A/V
Release Date
June 23, 2023
Client
Paramount+
Campaign Hooks
A ‘Hole’ New Era
Same idiots, different century! America’s favorite idiots are back and dumber than ever. Beavis and Butt-Head Do The Universe restores the characters to their former glory and reintroduces them to a new generation.
Astro-Nots
Beavis and Butt-Head aren’t your typical heroic astronauts. Despite their blunders, the characters are recruited by NASA to embark on a mission to space. Not surprisingly, chaos ensues on the space shuttle and leads to an unexpected adventure.
‘90s Nostalgia + Now
Beavis and Butt-Head Do The Universe taps into nostalgia of the ‘90s but doesn’t ignore the present. As the characters travel through time from 1998 to 2022, it doesn’t take long for them to get caught up with modern day times and technology.
Trailer
Length
01:46
Release Date
June 2, 2022
Client
Paramount+
On Platform
Out-of-Home
Digital Billboard (New York, NY)
Digital Billboard (New York, NY)
Digital Billboard (New York, NY)
Digital Billboard (Los Angeles, LA)
Key Art Sketch
CREDITS:
MTV Entertainment Studio
Chief Marketing Officer: Amy Campbell
SVP, Brand Creative Editorial: Justin Russell
Design:
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Senior Design Director: Brandon Lori
Motion:
VP, Motion Design: Kazuomi Iwai
Motion Designer: Jesse Acevedo
A/V:
VP, Creative Director: Matt Silvestri
Creative Director: Brian Ziskind
Writer/Producer: James Blood
Supervising Writer: Max Cohn
Production:
VP, Brand Creative Production: Misha Brea
Senior Supervising Producer: Trisha Novy
Producer: Emily Dellavalle
Producer: Alex Jacoby
Production Coordinator: Francesca Marino
Partners:
Final Illustration: Titmouse
Sketch Artist: Angus Cameron
Client:
Paramount+