OVERVIEW
Universal Kids put out word that they were in development for a live-action kids craft competition show called "Make + Do". Largely, design direction for the show was undetermined and the development team was open for a variety of interpretations for show branding. Due to the open ended parameters for style, I ideated a number of logos that were based in significantly different styles and approaches


Process
With a range of 'craft' ideations, I dabbled in aesthetics of cross-stitch, punk rock, DIY, maker, and other visual sensibilities. The result was a wide range of looks that helped the development team figure out the design direction for the show, currently in production


Design  |  Illustration
The ideations were received well and informed the larger design direction and branding of the show.


CREDITS
Client: Sprout
VP Creative: Nancy Mazzei
Creative Director: Luciano Tapia
Art Director/Designer: Brandon Lori

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