Because the event is held at Rockefeller Center, I wanted the design to draw on the classic art deco architecture and styling of the plaza. In a cluster of geometric shapes, I reduced the plaza down to a more graphical representation and leaned into an art deco aesthetic. This poster was received well by NBC Universal, using the art for multiple years in a row because of the clients embrace of the design.

Client: NBC Universal
Art Director/Designer: Brandon Lori

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