OVERVIEW
In the Fall of 2015, Sprout was embarking on a full brand refresh while also launching it's first fully owned original animated series, Nina's World. In this, the campaign called for creative that highlighted Nina's everyday adventures, while also showcasing the networks Goodnight Show talent, Michelle Lepe, who the animated character of Nina is based on. I served as an Art Director and Designer for the launch campaign, creating the key art and out-of-home print advertising, then working with an animator for the on-air launch


Process
Due to the show being late in production and working over time to ship episodes for air, we were working under the gun and with limited assets. I quickly pieced together what we had at our disposal and illustrated a number of supporting elements used in the overarching campaign


On-Air  |  Social  |  Digital  |  Premiums
The campaign helped put Nina's World on the map, quickly becoming a signature show for the network and garnering media attention at several of the launch events out-of-home and on digital.


CO-BRANDED PARTNERSHIP
Sprout partnered with Cat Greenleaf of Talk Stoop for a co-branded spot to promote the launch of the Sprout original animated series, Nina's World. The spot features an animated Nina composited into a live-action setting while Nina's World graphic branding is strung throughout the spot.

CREDITS
Client: Sprout
Art Director: Lu Cone
Art Director:/Designer/Animator: Brandon Lori
Animator: Vicky Fernandez
Senior Writer/Producer: Eric Hillegas

You may also like

Back to Top