OVERVIEW
Thanksgiving 2017 was fast approaching and Sprout had little to no budget for a full-fledged campaign. I put on my thinking cap and brainstormed a number of creative approaches for the holiday that were quirky and unexpected. I arrived at the idea of "Thanks-GIF-ing" after stumbling upon some hilarious GIFs and thought it would be funny to do a play on words and create an official portmanteau for the campaign

Process
Although the final execution of creative changed from this original concept, I drew up some style frames that pictured a number of random, irreverent Thanksgiving themed GIFs playing out in a dynamic 3D box system. These self-contained GIF's would range in style (e.g. live-action, 2D, 3D, etc.), but all be constrained by a color palette of maroon, mauve, peach, and other carefully selected colors.


CREDITS
Client: Sprout
VP Creative: Nancy Mazzei
Creative Director: Luciano Tapia
Art Director/Designer: Brandon Lori

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