WHAT'S UP, BET?
I remember it like it was yesterday...
I watched my first episode of 106 & Park when I was 16 years old. At the time, the BET brand was riding high on 2000's hip hop and had a strong focus in music at its core. I credit BET and those early days of 106 & Park for introducing me to Black Culture and laying the groundwork for my taste and sensibility today.
Fast forward to now.
For nearly 10 years, I’ve partnered with some of the most popular youth brands today, conceptualizing, designing, and overseeing art direction on projects, while ensuring brand consistency across all platforms.
Throughout my career, I've done this with a number of brands, working closely with brand marketers and cross functional teams. As a result, I’m adept at translating high level marketing strategy to winning creative and successfully moving the numbers for ratings, sales, and social interactions.
Even more, my dual experience as a hands-on designer and design manager has equipped me with the know-how for heading up in-house teams, as well as liaising with external partners on brand execution. I pride myself on being able to do both: design and manage.
My deep in-house experience and 360 approach to design makes collaboration with peers, partners and key brand stakeholders a joy, easily working within different aspects of a company and understanding their needs from years of working within high profile media brands.
On the flip side, my multidisciplinary skill-set encompasses a number of creative areas and disciplines, such as:
1. Art Direction
2. Brand Identity
3. Design Toolkits and Style Guides
4. Branded Content
5. Motion Graphics/LIVE Event Graphics
6. Presentation Design
7. Live-Action Directing
8. Print Design
9. Photo Retouching
10. Consumer Products, Packaging, & Apparel
13. Brand Activations
15. In-Store POP/POS
16. Digital Design
17. Social Media Design
18. Trend Forecasting
Overall, I’m relentlessly driven and have a killer work ethic. I have a keen eye for trends and my finger on the beat of pop culture — especially when it comes to music, style and sports.
Admittedly, I love the culture that BET celebrates and follow the brand closely. Having this natural passion for the culture and brand should be a key factor in the role of Art Director at BET and one I have in spades.
Quite frankly, I‘d be ready on Day 1.
I’m confident that my passion, experience and 360 skill-set can bring a new spark to BET and lead the brand into an awesome new chapter.