Mayor of Kingstown
Season 2
Campaign Overview
Mayor of Kingstown follows the McLusky family, power brokers in Kingstown, Michigan, where the business of incarceration is the only thriving industry. Tackling themes of systemic racism, corruption, and inequality, the series provides a stark look at their attempt to bring order and justice to a town that has neither.
The series stars Jeremy Renner, joined by Dianne Wiest, Hugh Dillon, Taylor Handley, Emma Laird, Tobi Bamtefa, Derek Webster, Nishi Munshi, Hamish Allan-Headley, and Aidan Gillen. The show is produced by MTV Entertainment Studios, 101 Studios, and executive produced by Taylor Sheridan and Hugh Dillon.
Key Art
One-SheetTitle
Mayor of Kingstown (season 2)
Campaign
OOH, DOOH, and A/V
Release Date
January 15, 2023
Client
Paramount+
Campaign Hooks
Renner In the Taylor-Verse
Mayor of Kingstown season 2 showcases Jeremy Renner’s performance as a deep, conflicted anti-hero. He is easy to root for and a great compliment to Taylor Sheridan’s brand of suspense, unpredictable storylines, and nuanced characters.
Surviving the World of Kingstown
Season 2 highlights the politics of a broken system in a city now devoid of laws. With every passing day, citizens of Kingstown try to withstand the anarchy caused by the riots, as everyday life continues to unravel.
Raw and Authentic Storytelling
Mayor of Kingstown doesn’t shy away from hot button social issues, through its portrayal of race, drugs, violence, poverty, and mass incarceration. The show has a gritty sense of realness that sets it apart.
Trailer
Length
01:54
Release Date
December 14, 2022
Client
Paramount+
On Platform
Out-of-Home
Print Billboard (Los Angeles, CA)
Digital Kiosk (New York, NY)
Digital Billboard (Los Angeles, CA)
Character Portraits
Behind the Scenes
CREDITS:
MTV Entertainment Studio
Chief Marketing Officer: Amy Campbell
Design:
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Senior Design Director: Brandon Lori
Creative Director: Yenting Chuang
A/V:
SVP, Brand Creative: Deva Newman
VP Creative Director: Michael Davidowitz
Creative Director: Rachel Salazar
Senior Writer/Producer: Jessica Leaver
Production:
Senior Director of Production: Jennifer McComb
Senior Producer: Trisha Novy
Senior Producer: Deb Mower
Photo:
Director of Photography: Michael Levine
Senior Photo Editor: Giovana Schluter Nunes
Paramount+
EVP, CMO - Head of Marketing & Data: Domenic DiMeglio
EVP, Creative Marketing: Terry Minogue
Design:
SVP, Head of Design: Matt Hernandez
Senior Creative Director, Key Art & Print: Steve Chan
Art Director: Chris Hawkins
Art Director: Sabrina Nguyen
Art Director: Bruce Ventanilla
Photo:
VP of Photography: Christine Ramage
Director of Photography: Sarah Coulter
360:
VP, Creative Director: Becca Schader
Marketing:
SVP, Marketing: Program/Originals, Scripted & Unscripted: Shawn Silverman
VP, Program + Originals Marketing: Amy Twilley
Director, Program & Originals Marketing: Megan Happ
Senior Marketing Project Manager, Programs & Originals: Erin McNally
Campaign Manager, Awards: Tara Marin
Strategy:
SVP, Paramount+ Originals Content Strategy, Scripted Series & Films: Malene Sam
Vice President of Content Strategy: Evan Otis
Production:
Sr. Director Short Form Production: Christopher Daviau
Executive Producer: Louis Tancredi
Partners:
Photographer: Eric Ogden
Client:
Paramount+