Waco: The Aftermath
Campaign Overview
Waco: The Aftermath is a continuation of Waco, which premiered on Paramount Network in 2018. Developed by showrunners, John Erick Dowdle and Drew Dowdle, this second season follows the trial of the Branch Davidian cult, who was taken down by the US government after the Waco siege of 1993. The story draws the connection from Waco to the Oklahoma City bombing 2-years later.
The series stars Michael Shannon, joined by Giovanni Ribisi, David Costabile, J. Smith-Cameron, John Leguizamo, John Hoogenakker, Keean Johnson, and Abbey Lee. The show is produced by MTV Entertainment Studios, 101 Studios, and executive produced by Andrew Gettens.
Key Art
One-SheetTitle
Waco: The Aftermath
Campaign
OOH, DOOH, and A/V
Release Date
April 14, 2023
Client
Showtime
Campaign Hooks
The McVeigh Connection
Few people know that the Waco siege of 1993 inspired Timothy McVeigh to carry out the Oklahoma City Bombing. Waco: The Aftermath will connect the dots of these two tragedies and tell a larger story about how mistrust in government spawned the Patriot Movement of today.
Behind The Cult, Behind The Trial
After the Waco siege of 1993, the trial of the cult leaders was largely ignored by the mainstream media. Waco: The Aftermath will take a closer look at the followers of fallen cult leader, David Koresh, and how they paid a high cost for their beliefs.
More Real Than Ever
There is a clear red line that leads from Waco, to Oklahoma City, and to the insurrection of the Capitol in Washington, DC on January 6th. The events in Waco that happened 30-years ago are as real and raw as ever. Ignoring that connection can have grave repercussions.
Trailer
Length
02:00
Release Date
February 28, 2023
Client
Showtime
On Platform
Out-of-Home
Print Billboard (Los Angeles, CA)
Digital Billboard (New York, NY)
Subway Two-Sheet (New York, NY)
Print Billboard (Los Angeles, CA)
Character Portraits
Michael Shannon
Michael Shannon
Giovanni Ribisi
Giovanni Ribisi
Sasheer Zamata
Abby Lee
Alex Breaux
Kieran Mulcare
Michael Luwoye
Kali Rocha
John Leguizamo
John Hoogenakker
Michael Cassidy
Michael Shannon and Giovanni Ribisi
Behind the Scenes
CREDITS:
MTV Entertainment Studio
Chief Marketing Officer: Amy Campbell
Design:
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Senior Design Director: Brandon Lori
Senior Art Director: Paulina Niewinska
Senior Art Director: Yenting Chuang
Title Design: Lance Rusoff
Design:
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Senior Design Director: Brandon Lori
Senior Art Director: Paulina Niewinska
Senior Art Director: Yenting Chuang
Title Design: Lance Rusoff
Motion:
VP, Motion Design: Kazuomi Iwai
Motion Designer: Victoria Fernandez
A/V:
SVP, Brand Creative: Deva Newman
VP Creative Director: Michael Davidowitz
Creative Director: Rachel Salazar
Senior Writer/Producer: Jessica Leaver
Writer: Zachariah Smith
Writer/Producer: Elisabeth Erickson
Editor/Producer: David Randall
Additional Editors: Hannah Beal and Nick Bouck
Photo:
Director, Photography: Michael Levine
Production:
Senior Director of Production: Jennifer McComb
Senior Producer: Trisha Novy
Senior Producer: Ian Kahn
Design Producer: Alexandra Jacoby
Partners:
Photographer: James Minchin
Key Art Agency: LA
Finishing: The Post Office
A/V Agency: Ultrabland
Client:
Showtime