Wolf Pack
Campaign Overview
Wolf Pack is a supernatural teen drama series developed by Jeff Davis for Paramount+. Based on the 2004 book of the same name, written by Canadian author, Edo van Belkom, the series follows a teenage boy and girl whose lives are forever changed by a California wildfire.
The series stars Sarah Michelle Gellar and Rodrigo Santoro, joined by Armani Jackson, Bella Shepard, Chloe Rose Robertson, and Tyler Lawrence Gray. The show is produced by MTV Entertainment Studios, and executive produced by Jason Ensler, Sarah Michelle Gellar, and Christian Taylor.
Key Art
One-SheetTitle
Wolf Pack
Campaign
OOH, DOOH, and A/V
Release Date
January 26, 2023
Client
Paramount+
Campaign Hooks
Primal Suspense
There is an animalistic tone to the show as the story follows the unsettling transformation of the young cast and keeps the audience engaged by subverting expectations about the other characters.
Sex Appeal
The show sees the return of 2000s-era sex symbol, Sarah Michelle Gellar. The actress is paired up with heartthrob, Rodrigo Santoro, and joined by a young cast whose characters are embroiled in romantic tension.
Provocative Realness
The show has an edge over other shows in the teen horror genre and is set apart by its provocative realness, with sexually experimental characters, teenage drama, and heated storytelling.
Trailer
Length
02:00
Release Date
January 12, 2023
Client
Paramount+
On Platform
Digital
Out-of-Home
Print Billboard (Los Angeles, CA)
Print Billboard (New York, NY)
Digital Bus Shelter (New York, NY)
Environmental Portraits
Sarah Michelle Gellar & Rodrigo Santoro
Sarah Michelle Gellar
Rodrigo Santoro
Behind the Scenes
CREDITS:
MTV Entertainment Studio
Chief Marketing Officer: Amy Campbell
SVP, Brand Creative Editorial: Justin Russell
Design:
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Senior Design Director: Brandon Lori
Creative Director: Rebecca Simnowitz
Motion:
VP, Motion Design: Timothy Livezey
Motion Designer: Oscar Rivera
A/V:
VP, Brand Creative & Events: Joyeux Noel
VP Creative Director: Anthony Gelsomino
Writer/Producer: Gianna Orzo
Writer/Producer: Elle Rose Gonzalez
Photo:
Director, Photography: Michael Levine
Production:
VP, Brand Creative: Pam Brill
Sr. Dir. Design Production: Ross Jeffcoat
Producer: Eric Brewer
Coordinator: Jarvy Oneill
Partners:
Photographer: Frank Ockenfels
Finishing: The Post Office
A/V Agency: Zealot
Client:
Paramount+