OVERVIEW
In November 2018, Comedy Central began preparing the upcoming campaign for their annual stunt, January Stand-Up Month. I was enlisted to design the central identity for the event, working up a variety of logo directions.

Because the television industry is incredibly fast-paced, time allotted to design β€” even for major initiatives β€” can often be compressed. The most important point I'd like to communicate in this case-study is that this entire set of logos was created in a mere 3 hours.

Although these logos areΒ more raw than polished, I consider them a strong portfolio piece because they not only demonstrateΒ my love for typography, but my speed.
INSPIRATION
Inspired by the electric flare of pre-war 'Broadway', this approach mixes a variety of shimmering type styles, using inline, extruded and script faces to create an eclecticΒ right-aligned stack made to boogie.Β 
INSPIRATION
Playing on the visual tropes of a New York comedy club, this approach takes a nod to neon signage, introducing a tube-like script and condensed sans serif faces that suggest a downtown-feel. ​​​​​​​
INSPIRATION
Throwing up a β€˜signature’ style script over a block condensed stack, this lockup would set the stage for an identity system featuring stand-up comic names written as β€˜signatures’ alongside (or against) the supporting type in the system.
INSPIRATION
Inspired by the dive bars and trash comedy clubs of my youth, this direction leans into the light-box aesthetic seen in these awesomely seedy establishments. ​​​​​​​
INSPIRATION
With an angled ribbon script, this ideation riffs off of ornate sign-painter typography from the bygone days of brick and mortar advertising. The supporting type is reduced in size, putting the main script front and center.​​​​​​​
INSPIRATION
Leaning into an urban street comedy aesthetic, this approach uses ripped sticker art and bold, varied type weights to suggest a rugged street vibe.​​​​​​​
INSPIRATION
Using the comedy stage motif as an environmental placement for a bold, shadow-casting type stack, this direction iconifies the stage as a thematic device in stand-up comedy.​​​​​​​
INSPIRATION
Mixing a ritzy headline face with a decorative sans serif and script, this direction is pure pizzazz, conjuring up images of a champagne bubble night at the country club.​​​​​​​
INSPIRATION
With a rugged blend of crafted type styles and ornamentation, this direction was inspired by beer-can aesthetics β€” playing up the artisinal style seen in many of today's indie breweries.  ​​​​​​​
INSPIRATION
In a hearty, dead-center stack, this lockup evokes the kind of branding you’d see in old-school canned food labels.​​​​​​​
CREDITS
Client: Comedy Central
VP of Design: Chris Scarlata
Art Director/Designer: Brandon Lori

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