COMPLEX x FUSE is a weekly 60 minute series airing on Fuse TV. Conceptually, the show is built on the idea of "Internet on TV," where each week, COMPLEX's own online branded content is thrown into a blender, remixed for TV, and served up on FUSE. With this unusual marriage of Internet and TV, the show delivers on the most topical Internet news of sneakers, music, food, and culture — skewed for TV.
Brought on board as a hands-on Art Director for COMPLEX x FUSE, I took creative responsibility for overall show branding in design and animation. In this role, I've created over 100 unique graphic elements that make up the eclectic and ever-changing graphic package of COMPLEX x FUSE.
The graphic identity of the show differs from more conventional broadcast show packaging in that much of its graphics are bespoke. Working closely with a copywriter, we aimed to make the editorial voice (and attitude) of COMPLEX present in the packaging, particularly in such graphic components as 'bumpers' and 'talent intros'.
With a fiercely typographic and editorial driven approach, letterforms stretch, warp, snap, crumple, and spasm onto screen, often resolving in weird and unexpected motion and compositions.
As part of my 360 approach, I created an original emoji sticker set to promote COMPLEX X FUSE on mobile. With a majority of the COMPLEX X FUSE audience being under 18, having a prescience on devices became all the more important. The sticker set is made to be easily updated, always adding stickers to the collection with monthly updates, while also offering a premium set of stickers that users can 'unlock' for 99 cents. Finally, stickers offering brand partnership opportunities present additional routes to monetization.
On-Air.  Social.  Digital.  OOH.
Season 2 of COMPLEX x FUSE solidified a TV fanbase and helped to earn Fuse an even younger viewership. With an increased focus on celebrity faces in season 2, viewers are coming back to see what's next in sneakers, music, food, and culture.
Client: Complex Networks
VP of Design: David Vogler
Creative Directors: Wyeth Hansen & Ryan Dunn
Art Director: Brandon Lori
Supervising Producer: Erica Soto
Editors: Kristian Otero, Tara Barat, Keaton Monger, Liz Jerry
Copywriter: Dria Rolland
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