Overview
In partnership with Randi Zuckerberg and The Jim Henson Company, Sprout premiered "Dot." about a young and curious girl who uses modern day technology in her 21st century adventures. Sprout wanted to do a campaign that went beyond a standard show launch, so we worked with an outside agency on conceiving a "Do's & Dot's" campaign as a tool for parents navigating the ins and outs of raising kids in a tech driven world.
Process
My primary role was art direction, design and animation for off-air, including key art for print and digital, as well as digital specific creative for Sprout's YouTube channel and social feeds
On-Air.  Social.  Digital.  Print.
This multifaceted campaign was a big win for Sprout, garnering praise in marketing circles and parent bloggers alike. The digital creative and was instrumental in targeting the kid focused part of the campaign, with the "Dot. Sing-A-Long" animation (below) earning over 100,000 views.
Sprout Talks Tech
Lead by Sprout's Director of Brand Marketing, Bridget Sullivan, Sprout Talks Tech was a digital marketing campaign that played a large part in the overall launch strategy of Dot. Starting as a comprehensive research study, Sprout worked with Big Spaceship to create a series of vignettes called the "Do's and Dot's". In conjunction with an animated stop-motion infographic, the Do's and Dot's illustrate real-life scenarios faced by families raising young digital natives.
Brand Activation
I worked with the Sprout Communications team on print creative for all "Dot." premiere events, including overseeing styling of local event space to align with campaign art direction. Styling of event spaces included pink polka dot bean bags, pink cushioned bar stools, pink flower arrangements and most fun of all, custom chalk art of Dot to advertise the exclusive Dot flavored milkshake. Randi Zuckerberg made personal appearance as a keynote guest, explaining her inspiration for Dot.
Credits
Client: Sprout
Director, Brand Marketing: Bridget Sullivan
Art Director/Designer/Animator: Brandon Lori
Animator: Steve Kutney
Writer/Producer: Eric Hillegass
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