To promote the launch of Sprout’s new series, Kody Kapow, we partnered with Experiential + Integrated Marketing agency, Oasis, to create a 3-city “Kapower Up Training Camp Tour” at San Diego Comic-Con 2017. Kids at SDCC went on a transformative journey filled with high energy martial arts and immersive, lesson-building experiences, leading each kid to discover their inner superhero.
I lead the in-house art direction for the overall experiential event, including the initial training camp design, as well as mascot design of the costumed characters who posed for photo ops with Comic-Con attendees.
The Kapower Up Training Camp was visited by more than 13,500 San Diego Comic-Con attendees and a resounding success for Sprout, garnering media attention from several 'geek' and industry periodicals, as well as online buzz generated by parent bloggers.
VP Creative: Nancy Mazzei
Creative Directior: Luciano Tapia
Art Director/Designer: Brandon Lori
Director, Brand Marketing: Bridget Sullivan