WHAT'S UP, MTV?
I remember it like it was yesterday...
I watched my first episode of Total Request Live (TRL) when I was 16 years old. At the time, MTV was riding high on 2000's pop and hip-hop, with a strong focus in music at its programming core. I credit MTV and those early days of TRL for being the soundtrack to my teenage years and laying the groundwork for my design sensibility today.
Fast forward to now.
For nearly 10 years, I’ve partnered with some of the most popular youth media brands today, conceptualizing, designing, and overseeing art direction on projects, while ensuring brand consistency across all platforms.
Throughout my career, I've done this with a number of brands, working on brand creative teams and cross functional departments alike. As a result, I’m adept at translating high level marketing strategy to winning creative and successfully moving the numbers for ratings, sales, and social interactions.
Even more, my dual experience as a hands-on designer and design manager has equipped me with the know-how for heading up in-house teams, as well as liaising with external partners on brand execution. I pride myself on being able to do both: design and manage.
My deep in-house experience and 360 approach to design makes collaboration with peers, partners and key brand stakeholders a top priority, easily working within different aspects of a company and understanding their needs from years of working within high profile media brands.
On the flip side, my multidisciplinary skill-set encompasses a number of creative areas and disciplines, such as:
1. Art Direction
2. Brand Identity
3. Design Toolkits and Style Guides
4. Branded Content
5. Motion Graphics
6. Key Art
7. Live-Action Directing
8. Print Design
9. Photo Retouching
10. Consumer Products, Packaging, & Apparel
11. Presentation Design
13. Brand Activations
15. Digital and Social Media Design
Overall, I’m relentlessly driven and have a killer work ethic. I have a keen eye for trends and my finger on the beat of pop culture — especially when it comes to music, entertainment, sports and culture.
Admittedly, I love the youth culture that drives MTV and follow it closely. Having this natural passion for all things MTV should be a key factor in the role of Senior Art Director at MTV and one I have in spades.
Quite frankly, I‘d be ready on Day 1.
I’m confident that my passion, experience and 360 skill-set can bring a new spark to MTV and lead the brand into an awesome new chapter.