OVERVIEW & Process
Sprout's social feeds are primarily targeted to parents, with particular emphasis on the demo of Mom's, 18-49. In a visual approach that was based on Sprout's then brand aesthetic, I created hundreds of social posts that ranged from character based to more typographic and image driven.

Social  |  Digital
Since originally helming the design direction for Sprout's social presence, the social team reported a strong and steady increase in page Likes, Follows, Views, Comments and Shares. In part, they attribute the consistent branding and design direction of all social content for fueling their rise in social popularity.

Client: Sprout
VP Creative: Nancy Mazzei
Art Director/Designer/Animator: Brandon Lori

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