As another of Sprout's key franchises on YouTube, "Sprout's Top Kid Songs" lacked any coherent branding. As an art director, designer and animator, I livened up the franchise by creating a energetic animated open that set the mood for each of the kid song videos. From start to finish, the turnaround time for the project—including character design, rigging and animation—was 4 days

As always, I started by watching the content. Since this franchise is particularly geared toward preschool aged kids, I drew up an illustration style that was sweet and playful, then animated it accordingly.

A strictly digital exclusive for Sprout's YouTube, the creative only lives on digital. The new branding helped to raise views on the "Sprout's Top Kid Songs" franchise and gave the videos a more packaged and branded look.

Client: Sprout
VP Creative: Nancy Mazzei
Creative Director: Luciano Tapia
Art Director/Designer/Animator: Brandon Lori
Senior Cross-Platform Writer/Producer: Marc Cantone

You may also like

Back to Top