Working alongside children’s media veteran, J Milligan, we developed two app concepts based on existing Toca Boca properties. In Toca Smooch and Toca Splash, I lead the charge on illustration and look development of the concepts, from logo design and storytelling to proposed gameplay.

I started the process by first understanding what it was J had in mind, then playing several of Toca Boca's apps, which I already had familiarity with. For this pitch, we made sure as to respect the Toca Boca design sensibility, but wanted to take it up a notch by embellishing the details and characters a bit, as to sell the concept of each proposed apps.

Client: Toca Boca
Head of Toca TV: J Milligan
Art Director/Designer/Illustrator: Brandon Lori

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