The official rebrand of Sprout to Universal Kids was announced a few short months before the actual launch on 09/09/2017. In this, we had three short months to completely convert the brand. During this time, I played a role as art director, design and animator, in collaboration with a dedicated team of animators and an outside agency

The creative here showcased some concept explorations, as well as a final countdown graphic seen on-air, which plays at 6PM before the 'Sprout' block changes to aged up Universal Kids programming

The creative for the campaign was seen on all platforms and forms of media, from on-air, social, digital and print. 

Client: Universal Kids
VP Creative: Nancy Mazzei
Creative Director: Luciano Tapia
Art Director/Designer/Animator: Brandon Lori
Producer: Ryan McLaughlin
Animator: Candice Aquino, York Capistrano, Greg Lee, Zack Horn

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