Beavis and Butt-Head

Season 2

Campaign Overview

Beavis and Butt-Head are back again and stupider than ever. This latest season expands their world to introduce even more characters and iterations of the infamous duo.

Season 2 will bring back even more dumb antics, nostalgia, and outrageous humor, and stream exclusively on Paramount+.

Key Art

Billboard

Title
Beavis and Butt-Head (season 2)

Campaign
OOH, DOOH, and A/V

Release Date
April 20, 2023

Client
Paramount+

Campaign Hooks

New Season, Same Dumbasses

With a Rotten Tomatoes score of 100% (S1) and 97% (Movie), Beavis & Butt-Head’s return delighted fans and critics alike. And in S2, they continue their outrageous antics with funny, fresh takes.

Animated ‘Bigness’

This season promises a visual feast that we should spotlight in creative, in which Beavis & Butt-Head are seen in situations they’ve never encountered before (e.g. underwater, acupuncture, rabies, in Nirvana with the Buddha and Jesus, etc).

Easy-Viewing Nostalgia

Season 2 offers consumers an easy viewing experience, devoid of heavy themes or season-long arcs. Viewers can enter at any point throughout the run for familiar and funny content that offers nostalgia for existing fans and fresh takes for newcomers.

Trailer

Length
00:45

Release Date
March 28, 2023

Client
Paramount+

On Platform

Out-of-Home

Key Art Sketches

CREDITS:

MTV Entertainment Studio

Chief Marketing Officer: Amy Campbell
SVP, Brand Creative Editorial: Justin Russell

Design:
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Senior Design Director: Brandon Lori

Motion:
VP, Motion Design: Kazuomi Iwai
Motion Designer: Jesse Acevedo

A/V:
VP, Creative Director: Matt Silvestri
Creative Director: Augie Praley
Senior Writer/Producer: Lisa Goldman
Supervising Writer: Max Cohn
Jr. Writer: Brigid Duffy
Jr. Writer: Elise Simon

Production:
VP, Brand Creative Production: Misha Brea
Senior Supervising Producer: Trisha Novy
Producer: Emily Dellavalle
Producer: Alex Jacoby
Production Coordinator: Francesca Marino

Partners:
Final Illustration: Titmouse
Sketch Artist: Fernando Argosino

Client:
Paramount+