Roast of Alec Baldwin
Campaign Overview
Alec Baldwin’s temper is as famous as his acting. From the tabloids to the screen, the star has become a lightning rod for controversy, with paparazzi clashes, arrests, and family drama often outshining his memorable performances on television and film.
The Comedy Central Roast of Alec Baldwin welcomes Sean Hayes as Roast Master, joined by a dais of Roasters that includes Robert De Niro, Blake Griffin, Caitlyn Jenner, Joel McHale, Debra Messing, Chris Redd, and Jeff Ross.
In my role as Art Director, I created the logo identity for the broadcast, in addition to contributing key art concepts, and assisting with motion design.
Key Art
One-SheetTitle
Roast of Alec Baldwin
Campaign
OOH and A/V
Release Date
September 15, 2019
Client
Comedy Central
Campaign Hooks
Off-Screen Hot-Head
Alec Baldwin’s infamous temper has made him a cover story favorite throughout his long career. The Roast will underscore the star’s bad behavior and poke fun at his angry-man antics.
On-Screen Stardom
With star-making roles in film and television, Alec Baldwin has earned acclaim as a top-name in Hollywood for over 40 years. The Roast will spotlight Baldwin’s thespian talents and passion for screen acting.
Class Versus Crass
What makes Alec Baldwin so unique is the actor’s signature blend of gentlemanly sophistication and red-blooded rage. Creative for the Roast should highlight this contrast and find humor in the dichotomy.
Trailer
Length
3:00, 00:30, 00:30
Release Date
August–September, 2019
Client
Comedy Central
On Platform
Out-of-Home
Subway Two-Sheet (New York, NY)
Print Billboard (Los Angeles, CA)
Subway One-Sheet (New York, NY)
Taxi Top (New York, NY)
Digital Billboard (Los Angeles, CA)
Urban Panel (New York, NY)
Stage Design
Red Carpet
Saban Theater Marquee (Los Angeles, CA)
Alec Baldwin
Robert De Niro
Adam Carolla
Blake Griffin
Caitlyn Jenner
David Spade
Sean Hayes (Roast Master)
Logo Exploration
Logo Sketches
CREDITS:
Executive Vice President, Marketing & Creative: Josh Line
SVP, Brand Creative: Vedia Ayvaz
Design:
VP, Art: Angelina Battista
Senior Art Director: Jamey Welch
Art Director and Logo Designer: Brandon Lori
Motion:
VP, Motion Design: Chris Scarlata
Motion Designer: Kazuomi Iwai
A/V:
VP, Creative Director: Matt Silvestri
Creative Director: Brian Ziskind
Partners:
Photographer: Art Streiber
Motion Design Agency: Thornberg & Forester
Client:
Comedy Central