M.I.A.
Season 1
Show Overview
M.I.A. is a nine-episode Peacock crime thriller series centering on Etta Tiger Jonze (Shannon Gisela) as she navigates Miami's underworld to avenge her family's murder.
Created by Bill Dubuque (Ozark), the show features a cast including Cary Elwes and Danay Garcia, focusing on a dangerous journey through South Florida's drug-running scene. After a family tragedy, Etta navigates the dangerous, neon-lit underbelly of Miami and the Florida Keys to take down those responsible for her family's death.
Key Art
One-Sheet (Key Art)Title
M.I.A. (S1)
Campaign
OOH, DOOH, and A/V
Release Date
April 07, 2026
Client
Peacock
Campaign Hooks
No Mercy
Etta isn’t rebuilding — she’s retaliating. After her family’s empire is dismantled, her mission becomes singular: eliminate the twelve men responsible, one by one. Every move is calculated, every encounter personal. The campaign leans into relentless pursuit—hit lists, marked targets, and a rising body count that signals this isn’t survival, it’s retribution. Key art and motion can weaponize her presence: names crossed out, blood as a visual motif, and Etta always one step closer — turning revenge into a ticking clock you can’t escape.
Queenpin
Etta starts as a ghost — overlooked, underestimated, and counted out. But piece by piece, she rebuilds something stronger than what was taken: control. The campaign charts her transformation from nobody to queenpin, where power isn’t inherited—it’s seized. Each phase reveals a new version of her: survivor, strategist, ruler. Creative can evolve with her ascent — shifting from absence to dominance, from empty spaces to commanding frames — until she’s no longer reacting to the system, but rewriting it entirely.
Two Miamis
Miami sells paradise — but Etta knows the truth underneath. The campaign contrasts two worlds: the glossy skyline of wealth, nightlife, and excess, and the overlooked neighborhoods where power is built in the shadows. This is a tale of two cities — one that shines, and one that survives. Visual language can fracture the city itself: neon versus decay, luxury versus desperation, ocean blues bleeding into concrete grays. The tension lives in the contrast — because the same city that made her invisible is the one she’s about to take over.
Trailer
Length
02:25
Release Date
April 07, 2026
Client
Peacock
On Platform
CREDITS:
Design:
Managing Creative Director: Brandon Lori
Creative Director/Art Director: Scott McCullough
Finishing:
Finishing Supervisor: Nathalie Frausto-Wang
Finishers: Enrique Olvera
Accounts:
Senior Director, Accounts: Rick Viars
Account Coordinator: Camryn Grimm
Integrated Marketing:
SVP, Head of Integrated Marketing: Dave Doré
VP, Integrated Accounts: Emma Goode
Group Creative Director: Jackson Izzo
Executive Creative Director, AV: Jason Bylan
Creative Director, AV: Sarah Goldzer
Photographer:
Brendan Meadows
Agency:
Art Machine
Client:
Peacock