Pulisic
Campaign Overview
Pulisic is a Paramount+ original docuseries tracing Christian Pulisic’s journey from Hershey, Pennsylvania phenom to AC Milan star and captain of the U.S. Men’s National Team. With intimate access on and off the pitch, Season 1 follows his life in Italy and marquee moments across Serie A and the UEFA Champions League, premiering December 9, 2024 with subsequent episodes rolling out in early 2025. Directed by 45-time Emmy winner Pete Radovich and produced by CBS Sports, the series blends career retrospectives with real-time competition.
The series features Christian Pulisic, with appearances from his family and teammates, and is produced by Pete Radovich, Nils Clauson, and Anthony J. Cortese. Presented by Michelob ULTRA and produced in partnership with CBS Sports.
Key Art
One-SheetTitle
Pulisic
Campaign
OOH, DOOH, and A/V
Release Date
November 26, 2024
Client
Paramount+
Campaign Hooks
American Star, Milan Stage
Lean into the culture clash and global stardom: an American hero under San Siro lights. Visual language blends Serie A iconography with U.S. grit—scarves, murals, bold stripes—while copy frames Pulisic as the bridge between two football worlds. Great for trailers that juxtapose Hershey home videos with roaring Curva Sud energy.
Inside the No. 11
Access is the product. We promise what fans rarely get: rituals, recovery, mindset, micro-decisions in big moments. Creative centers on intimate textures—locker-room steam, tape on boots, family voice notes—paired with headlines that feel like entries in a private playbook. Human first, highlight-reel second.
Moments Make Legends
Structure the campaign around defining plays—first touch, breakaway, finish—each a self-contained chapter. Snackable cuts for socials, countdown graphics for match weeks, and OOH that freezes a single frame mid-sprint. The message: greatness isn’t luck; it’s a string of decisive moments you can’t look away from.
Trailer
Length
02:02
Release Date
Decmber 09, 2024
Client
Paramount+
On Platform
CREDITS:
Design:
SVP, Head of Design: Matt Hernandez
Senior Creative Director, Design: Steve Chan
Creative Director: Brandon Lori
Creative Director: Lindsey Conway
Senior Art Director: Ana Bustios-Tuesta
Motion:
Senior Creative Director, Motion Design: Michael Sutton-Long
Creative Lead: Stephanie Kreuger
Photo:
VP, Photography: Christine Ramage
Partners:
Photographer: Carlos Serrao
Key Art Agency: Canyon
Client:
Paramount+