The ‘Burbs
Season 1
Show Overview
Inspired by the cult classic film The 'Burbs, this Peacock reimagining of the beloved suburban satire, with Keke Palmer leading the ensemble cast. Set on a seemingly perfect cul-de-sac, the story follows a tight-knit neighborhood whose curiosity about a mysterious new neighbor quickly spirals into obsession. As suspicions grow and amateur investigations escalate, everyday suburban routines unravel into paranoia, chaos, and unexpected adventure.
Balancing mystery and comedy, the series explores the strange dynamics of neighborhood life—where manicured lawns and friendly block parties conceal deeper secrets. What begins as simple curiosity soon becomes a full-blown neighborhood conspiracy, raising the question: how well do we really know the people living next door?
Key Art
One-Sheet (Key Art)Title
The ‘Burbs (S1)
Campaign
OOH, DOOH, and A/V
Release Date
January 09, 2026
Client
Peacock
Character Portraits
Campaign Hooks
Suburban Suspicion
The campaign taps into the universal curiosity—and paranoia—of neighborhood life. Visual storytelling centers on voyeuristic imagery: curtains slightly pulled back, binoculars pointed across the street, doorbell cameras capturing suspicious moments. The tone positions the cul-de-sac as a place where everyone is watching everyone else.
Behind The Hedges
Bright suburban imagery contrasts with unsettling undertones. Campaign visuals may feature pristine lawns, pastel homes, and cheerful neighborhood scenes disrupted by subtle hints of danger—strange shadows, mysterious lights, or ominous silhouettes. The juxtaposition reinforces the show’s central idea: perfection is often a façade.
The Neighbor Next Door
At the center of the story is the mystery of the new family on the block. The campaign builds intrigue by revealing just enough to spark suspicion while keeping their true nature hidden. Teasing glimpses, obscured identities, and cryptic imagery invite audiences to join the neighborhood’s growing obsession.
Trailer
Length
01:41
Release Date
January 09, 2026
Client
Peacock
On Platform
Social
Out-of-Home
CREDITS:
Design:
Managing Creative Director: Brandon Lori
Art Director: Hannah Woods, Chris Siegfried, Alexa Springer
Finishing:
Finishing Supervisor: Nathalie Frausto-Wang
Finishers: Jeffrey Burdin, Russell Oshita, Sarah Dorn, Enrique Olvera
Accounts:
Senior Director, Accounts: Rick Viars
Account Coordinator: Camryn Grimm
Integrated Marketing:
SVP, Head of Integrated Marketing: Dave Doré
VP, Integrated Accounts: Stephanie Gutierrez
VP, Integrated Accounts: Emma Goode
Group Creative Director: Jackson Izzo
Executive Creative Director, AV: Jason Bylan
Creative Director, AV: Sarah Goldzer
Senior Account Director, Digital and Social: Kristal Bailey
Agency:
Art Machine
Client:
Peacock