Devil In Disguise: John Wayne Gacy
Season 1
Show Overview
Created by show-runner, Patrick Macmanus, Devil in Disguise: John Wayne Gacy is an eight-episode, American true crime drama miniseries that premiered on October 16, 2025, on Peacock. It dramatizes the life and crimes of serial killer John Wayne Gacy, who murdered dozens of young men and boys during the 1970s.
The show explores the heartbreaking stories of the serial killer’s victims, and the grief and trauma their families endured. It also highlights the systemic failures, missed opportunities, and societal prejudices that allowed Gacy’s crimes to go unnoticed for so long.
Key Art
One-SheetTitle
Devil In Disguise: John Wayne Gacy (S1)
Campaign
OOH, DOOH, and A/V
Release Date
November 03, 2025
Client
Peacock
Character Portraits
Campaign Hooks
The Mask
John Wayne Gacy famously lived a double life: respected businessman, community volunteer, and secretly a serial killer. The campaign visually explores this duality through masks, reflections, and split imagery that contrast his public persona with the horror beneath. The creative tension lies in revealing how easily evil can disguise itself as normal.
Hidden In Plain Sight
A sultry love letter to 1991 Miami—humid nights, sun-bleached days, sodium streetlights on wet asphalt. We lean into pastel hotels, Everglades edges, and bayfront neon as character. Palette runs teal-to-citrus; typography nods to art-deco grids. Sound-on teasers use surf, cicadas, and distant sirens. The hook positions place as destiny—Dexter’s hometown as the crucible that tempers his code.
The Investigation
This hook frames the story through the lens of the detectives and investigators who ultimately uncovered the truth. Creative executions can lean into evidence boards, archival textures, and investigative documentation to evoke the painstaking process of building the case. The campaign reminds audiences that while evil may hide, the truth eventually surfaces.
Trailer
Length
02:02
Release Date
August 26, 2025
Client
Peacock
On Platform
Social
Out-of-Home
CREDITS:
Design:
Managing Creative Director: Brandon Lori
Art Director: Juan Arroyo, Robert Burrows
Finishing:
Head of Finishing: Kevin Laurino
Finishing Supervisor: Nathalie Frausto-Wang
Finishers: Jeffrey Burdin, John Chang
Accounts:
Senior Account Executive: Michael Anastasia
Account Manager: Abbey Laxgang
Integrated Marketing:
SVP, Head of Integrated Marketing: Dave Doré
VP, Integrated Accounts: Stephanie Gutierrez
VP, Integrated Accounts: Emma Goode
Group Creative Director: Jackson Izzo
Executive Creative Director, AV: Jason Bylan
Creative Director, AV: Sarah Goldzer
Senior Account Director, Digital and Social: Kristal Bailey
Agency:
Art Machine
Client:
Peacock