The Paper
Season 1
Show Overview
The Paper is a Peacock original mockumentary from creators Greg Daniels and Michael Koman, set in the universe of The Office. Season 1 follows the same documentary crew as they land in Toledo, Ohio, training their cameras on the Truth Teller, a once-proud local newspaper scrambling to survive with volunteer reporters and a new editor-in-chief.
Premiering September 4, 2025 with all 10 episodes, the series stars Domhnall Gleeson, Sabrina Impacciatore, Chelsea Frei, Melvin Gregg, Gbemisola Ikumelo, Alex Edelman, Ramona Young, Tim Key, and Oscar Nuñez. Produced by Universal Television with Deedle-Dee Productions and Banijay Americas, the show has already been renewed for Season 2.
Key Art
One-SheetTitle
The Paper (S1)
Campaign
OOH, DOOH, and A/V
Release Date
August 08, 2025
Client
Peacock
Character Portraits
Campaign Hooks
Local News, Global Laughs
A small Midwestern newsroom becomes the world’s funniest pressure cooker—deadline chaos, budget panic, and big hearts trying to keep truth in print. Reporters chase local stories that spiral into outsized comedy, where every minor headline feels like breaking news inside the building. The campaign highlights the universal humor of newsroom life, showing how the smallest stories can create the biggest personalities—and the biggest laughs.
New Beat, Same Crew
The doc team that made office life iconic now embeds with ink-stained amateurs and seasoned pros, capturing rookie mistakes and unexpected wins in real time. The campaign leans into the familiar documentary tone—awkward glances, side interviews, and moments of chaos caught just before the camera cuts away. It’s the same observational comedy DNA audiences love, now set inside the frantic world of local journalism.
Deadline Comedy, Right Now
Ten snackable chapters drop at once—built for trailers, clips, and OOH that freeze-frame the split second before a headline (or a disaster) goes to press. Campaign creative captures those chaotic newsroom moments where everything is on the line: a typo caught too late, a story collapsing minutes before print, or a reporter chasing a lead that’s already falling apart. The tone emphasizes speed, pressure, and the comedy that erupts when deadlines refuse to wait.
Trailer
Length
02:02
Release Date
Augist 07, 2025
Client
Peacock
On Platform
SOCIAL
Out-of-Home
CREDITS:
Design:
Managing Creative Director: Brandon Lori
Creative Director: Scott McCullough
Art Directors: Kate Greczyn, Kylie Bly-Garcia, Dave Nguyen, Kevan Lewis
Finishing:
Head of Finishing: Kevin Laurino
Finishing Supervisor: Nathalie Frausto-Wang
Finishers: Enrique Olvera, Jeffrey Burdin, John Chang
Accounts:
Senior Director, Accounts: Rick Viars
Account Manager: Ella Scott
Account Coordinator: Camryn Grimm
Integrated Marketing:
SVP, Head of Integrated Marketing: Dave Doré
VP, Integrated Accounts: Stephanie Gutierrez
VP, Integrated Accounts: Emma Goode
Group Creative Director: Jackson Izzo
Executive Creative Director, AV: Jason Bylan
Creative Director, AV: Sarah Goldzer
Senior Account Director, Digital and Social: Kristal Bailey
Agencies:
Art Machine
Mentality Creative (trailer)
Client:
Peacock